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You are more beautiful than you think. That's the message we communicate in Dove Real Beauty Sketches. In the short film created by Ogilvy Brasil, several women describe themselves to a forensic sketch artist who cannot see his subjects. The same women are then described by strangers whom they met previously. The sketches are compared, with the stranger's image invariably being both more flattering and more accurate.
This campaign was my first job at David. Besides being created by Ogilvy Brasil, the production came out from David. As final project we had one long format, one short format and 8 individual documentaries. I was responsible for the edit (for the 3:00 version and all short documentaries) and post production. When I started I had no idea how to produce for global, and I had no idea we had so many different vendors for one single project (since in Brazil is quite different). So I'm proud to say that I've learned and was able to be part of and accomplish this beautiful project , which is one of the most powerful projects I've ever work in. The film was directed by John X Carey at Paranoid US.
The campaign was super successful, becoming the most watched viral ever. It has been viewed more than 114 million times and was uploaded in 25 languages to 33 of the brand's YouTube Channels, besides being awarded in different award festivals around the world.