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Research shows that 75% of people prefer flame-grilling. That’s why Burger King has been flame-grilling burger since 1954, as opposed to the competition who fries burgers on a flat-top.
To prove this point, we decided to show some unexpected flame-grill owners. Former presidents, executives and directors from Burger King’s main competitors, who seem to like flame-grilling when they are not at work. We stumbled upon public images from actual properties that belonged to former executives from the competition, and to our surprise, in these images there were flame-grills on the backyards.
Although it was information displayed to the public, their preference for flame-grilling was not widely known. Until now. These goes to prove that flam-grilling is indeed, hard to resist.